Health sciences and medicine Non-profit Marketing

Health sciences and medicine Non-profit Marketing

Health sciences and medicine Non-profit Marketing

Order Detail

Case Study, Health sciences and medicine Non-profit Marketing

A.Compare and contrast marketing techniques among for profit vs. non-profit organizations.
B.Suppose that you are the manager of a start-up health care organization that previously had a for-
profit structure, but has achieved non-profit status. Describe how you would change your marketing
strategy.

Hall, M. (2008). Non-profit Health Care Services Marketing: Persuasive Messages Based on
Multidimensional Concept Mapping and Direct Magnitude Estimation. Health Marketing Quarterly(26),
3.

McPherson, B. (2008, Fall) Dialogue: Advertising by Nonprofit Health Care Organizations. Inquiry-
Excellus Health Plan, 45(3), 256-262. Retrieved from ProQuest on 11/21/2012.

Ashill, N.J., Carruthers, J. & Krisjanous, J. (2006, Nov.). The effect of management commitment to service
quality on frontline employees' affective and performance outcomes: an empirical investigation of the
New Zealand public healthcare sector. International Journal of Nonprofit and Voluntary Sector
Marketing, 11(4), 271-287. Retrieved from ProQuest on 11/21/2012.

 

Pre-Written Pages: 3

*Please note down the Number of Pages & Order Topic before place the Pre-Written Order

*Please note that pre-written orders are previously submitted orders by students and tutors. They are not plagiarism-free and should only be used for reference or better understanding of the topic.
If you require newly written order then please select custom order. We guarantee that the completed custom order will be free of plagiarism.

tutorscube payment methods