The name of the brand is Hagen daz. we need to make a marketing model on it. Its a group project but my part is objectives. So I have to
make up my own strategy. objectives for 12 months, a few objectives for 4-5 months. They must include quantitative(numbers) and qualitative(non-numbered). In quantitative examples are of sales up/down by what percentage, market share up/down by what % and others. What do I want to achieve in sales shares. In qualitative examples are how to increase brand awareness, how to increase customer relationship and maintain it, how to increase brand loyalty, How to change brand perception and attitude. How am I going to promote the brand? How to attract new customers. The sources to use are 1. Company annual report 2. Company website 3. Look at past achievements
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