With the evolution of global economy, where different trade countries contributed there part in it, the concept of strategic management got developed. It is a subject that has become widely applicable in contemporary organizations. SM not only provides the competitive induction to an organization but also methods that could lift up the organization for the longer run in the competitive global economy.
This report is analyzing the practical application of strategic management by selecting an organization that works on it quite effectively. Aldi the supermarket chain is the organization selected for analysis. The report will demonstrate of how Aidi adapted concepts of strategic management. What business model Aldi used and what strategic choices it made during its business years are some of the questions this report will be answering. The objective is to evaluate and understand the business proceeding of Aldi in terms of strategic management theories and models. By applying strategic business models, the business state of Aidi will be tested
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