You have been asked to advise an International listed company within the textbook publishing industry on how to improve shareholders’ wealth by considering the relevant concepts of financial management related to a new product investment proposal. You will prepare an investment proposal for 6 years for the new product line using one of the discounted cash flow techniques as well as one traditional technique. Marks will be awarded for originality of approach, relevant quotations and references from financial management theorists and all relevant supporting business research documentation.
Within your report include a critical response to the following:
Why is the investment appraisal process so important?
The concept of relevance applicable to the determination of the project’s cash flows stating all assumptions made.
What are the criticisms of the methods used in the investment appraisal process?
A critical review of the logic behind the decision making process.
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