The External Environment – Opportunities and Threats

The External Environment – Opportunities and Threats

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This textbook chose to look at the external environment and opportunities and threats before looking internally. With that in mind, identify and explain the process of evaluating the five categories of external forces that a strategic project should examine.  Key tools in completing an external evaluations include an EFE Matrix
(External Factor Evaluation) and a CPM (Competitive Profile Matrix). Define and explain the value of each.

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