External Environment Analysis

External Environment Analysis

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External Environment Analysis (Week 3) Purpose: This assignment is the first of three assignments. Students will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.

Monitoring competitors’ performance is a key aspect of performing an external environment analysis. This assignment provides students the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM). Students will present a PowerPoint presentation that meets the standards of an effective presentation. Learn about creating an effective PowerPoint presentation at: Ten Tips for Effective PowerPoint Presentations
http://webcache.googleusercontent.com/search?q=cache:JqxD9sypkmcJ:www.lasalle.edu/~lehr/docs/Ten%2520Tips-PowerPoint.doc+&cd=5&hl=en&ct=clnk&gl=us

Instructions: Students will perform an external analysis on an industry where a company from the list below operates and competes. ¥ T. Cross ¥ Fitbit ¥ Citrix ¥ Riverbed Technology ¥ Darden Restaurants The paper should focus on factors related to the company’s industry and the environment that it and its competitors make. The factors to measure are those identified in SWOT, 5 Forces, PESTEL, EFE, and CPM. In completing the assignment, students will perform research on the selected company, its industry, and its competitors and respond to the required steps

Pre-Written Pages: 4

 

 

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