• What is the market structure? What is the stage of the market? Is the market growing? Are customer preferences changing quickly?
• What is value chain structure and what are the control points in the value chain?
• What are customer barriers in adopting your products? Examples might include product cost, performance, robustness, lifetime, regulations, etc.
• What is your projected demand in the first few years? Use top-down and bottom-up approaches to estimate it. By comparing key statistics from the industry and competitors, you may get more reasonable and reliable estimates.
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