Discussion Questions

Discussion Questions

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Please answer each question below using 65 – 75 words for each question. 1. Assume you are a marketing manager at a top marketing firm that manufactures dish soap.

Which research method and tool would you select to collect data and why?

2. Select a market research data collection tool. In what type of scenario would you use this tool?  What would be the benefits and drawbacks of using this tool?

3. How does globalization of domestic brands present unique culture problems abroad? How could these issues be avoided? How does an understanding of your culture allow you to better understand the culture of others?
4. What do you think are some of the biggest challenges facing larger corporations expanding into foreign markets with regards to
segmentation, targeting, and positioning? How can those challenges be mitigated?

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