Defining Marketing Research Problems

Defining Marketing Research Problems

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You have been hired by the board of directors of the Burlington Sound of Music Festival, to advise them on  developing and operationalizing a resolution to their marketing problems. Review the mini-case (Provided). Apply the steps in the Problem Definition Process (provided in the slide) to work through the case questions and determine
your analysis. Write up your analysis by answering the following 3 questions:Define the ‘two marketing  roblems/issues’ facing the Burlington Sound of Music Festival Board of Directors.Define the ‘two marketing research problems’ that correspond to the marketing problems/issues that you identified in your answer to Question 1.What types of information would you want to seek and what questions should be asked to address the marketing research problems you have defined?  Based on this, develop ‘two marketing research objectives’ for ‘each marketing research problem’ you have developed in Question 2 above.Instructions should be followed strictly the way it is provided in slide.

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