DEFINING A NEW RESEARCH MODEL (TAM EXTENSION): Consumer Acceptance of Mobile Payment on Base of the Pyramid markets

DEFINING A NEW RESEARCH MODEL (TAM EXTENSION): Consumer Acceptance of Mobile Payment on Base of the Pyramid markets

DEFINING A NEW RESEARCH MODEL (TAM EXTENSION): Consumer Acceptance of Mobile Payment on Base of the Pyramid markets

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Dear writer,the papers aim is the definition of a new research model (own TAM extension) for underdeveloped markets.It should be a specific extension of the TAM. The specific focus lies on the PU and PEOU in underdeveloped (Base of the Pyramid) markets in Africa or Asia. The 2 variables Consumer Trust and Consumer Trust and Consumer Satisfaction should be taken in. And another 3rd variable of your choice from the past literature research especially for underdeveloped markets to build the framework. I want to state again that the work is limited on writing about the research model itself. No hypothesis, no survey, no results.

 

Pre-Written Pages:  10

 

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