Customer Satisfaction, Loyalty, Management and Empowerment 1. Customer empowerment. Student can identify how their chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process. 2. Customer satisfaction. Student can identify how customers communicate their satisfaction or dissatisfaction with the chosen product or service offering. 3. Customer Relationship Management. Student can explain customer lifetime value and how a customer relationship management program can
means that the customer is treated differently — better — than other customers. It means that the MVC represents about 20% of the company’s revenues. These are the customers with whom the company regularly communicates, offers special deals, and other ways as outlined in the text and as you can find with just a little bit of googling on the
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