Current trends in mass media ownership.The Marxist Theory view on ownership, and control of the mass media”

Current trends in mass media ownership.The Marxist Theory view on ownership, and control of the mass media”

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Introduction-evaluate this statement -Current trends in mass media ownership.The Marxist Theory view on ownership, and control of the mass media”

Paragraph 1
Changes in media ownership.
4 concepts by Beverley Skeggs.

Paragraph2
Media and Ideology-view( those who own media are able to influence what goes there) see handout ” The mass media and ideology”

Paragraph3
Marxist view -the manipulative approach-outlain the view. See handout ” Control of the mass media ”

paragraph 4
Hegemonic approach-outline hegemony .( see handout ” the dominate ideology or hegemonic approach)

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