Introduction-evaluate this statement -Current trends in mass media ownership.The Marxist Theory view on ownership, and control of the mass media”
Changes in media ownership.
4 concepts by Beverley Skeggs.
Media and Ideology-view( those who own media are able to influence what goes there) see handout ” The mass media and ideology”
Marxist view -the manipulative approach-outlain the view. See handout ” Control of the mass media ”
Hegemonic approach-outline hegemony .( see handout ” the dominate ideology or hegemonic approach)
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