The Marketing Strategy of MIS is based upon dividing their clients into different segments which is according to the amount of product and service that they procure from MIS and the financial benefits that the company derives from them. Clients are divided into A, B, C & D categories. Clients in category A are the major purchasers of equipment and services from the company and they place large orders because of which they get the best service which includes sharing information, efficient delivery of goods, interpersonal relationships and in some cases technical expertise and regular visits from company engineers. The objective of MIS is to give special preference to their Clients in the A category are given preferential treatment vis a vis deliveries and services because they are the mainstay of the organization. This helps MIS to maintain their competitive advantage over other companies
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