Remember to use relevant theory and examples to support your answer – without references to relevant journal articles, you will struggle to achieve the higher grades. EVERY page must include academic references Books and journal articles are preferred to website references, although the latter may be included where appropriate (do NOT use Wikipedia as a reference) Essays must be correctly referenced according to the Harvard system of citation Essays must be double-line spaced and justified throughout. Quotes must be Indented where appropriate Plagiarism, in any form or guise, is absolutely prohibited. Students who Plagiarise will ultimately fail the module.QUESTION: “Products and brands come loaded with meanings which we use to define ourselves.” Using relevant theory and examples, critically discuss the statement above making particular reference to the ways in which products and brands have become part of consumer’s lives.
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