Corporate Social Responsibility Strategy for BING. Initially unveiled by Microsoft CEO Steve Ballmer in 2009, Bing has grown to become one of the major search engines in the world. Currently, it is the second most used search engine in the world, topped only by Google. Bing believes in the user-integrated search. They believe that focusing on the user and what they want will help the company improve all else. More than professionalism, Bing believes in creativity and interaction, and they have designed their search engine based on the stated ideas. Even though Bing is a widely recognized search engine, the fact is that it does not have a very good brand image. In order to improve its image and to make headlines, it needs a good CSR strategy.
Even though the website is owned by Microsoft, it operates as a separate entity. Therefore, the Corporate Social Responsibility that applies to Microsoft cannot be generalized to include Bing as well. The website needs its own CSR strategy that not only brings the brand a good image but is also able to be financially viable for it in the long term.
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