Consumer behavior / classical conditioning

Consumer behavior / classical conditioning

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Use classical conditioning theory to develop an in-store advertising program in a grocery store for a product of your choice.

Classical or Pavlovian conditioning is proposed by Ivan Pavlov. With respect to marketing or advertising, classical conditioning takes place when an individual relates any neutral product or services to any previously liked object that results in triggering the same reaction. Thus, classical conditioning occurs when a neutral stimulus triggers a response due to a significant stimulus (unconditioned stimulus)

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