Consider the various definitions of public relations from professional bodies and academics. How do they differ from one another, and to what extent are they similar? What values, interests and purposes do these definitions serve? Illustrate your answer with examples of public relations.
the essay question number and title that you have chosen to write on, and a word count. Your essay should have numbered pages.Marking Criteria – a) Understanding and Explanation of the topic selected using relevant theories and concepts (20% of marks for the essay) – explain your chosen topic/question clearly to show you understand what is being asked for in essay brief.b) Explanation of the theories and concepts used in your essay (20%) – the theories and concepts you are
using should also be explained.c) Application of the theories and concepts in your essay (25%) – use and apply theories and concepts taught on the module to write your essay in answer to question chosen.d) Well-structured and coherent argument (25%) – your essay should be a well-structured and coherent argument answering essay question chosen.e) Grammar, citing and bibliographical conventions (use the Harvard referencing system) (10%) – your essay should be well written, grammatical and use the Harvard referencing system to cite
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