• Executive Summary
• Situational Analysis – SWOT and PEST Analysis
• Communication Strategy
– Identifying the Target Audiences
– Determining the Communication Objectives (SMART)
– Designing Message(s)
– Choosing Media
• Summary (Desirable outcomes for the company)
Element B – Press Release (500 words)
Write a press release for Ashley Madison designed to communicate one of the messages determined in your communication plan (Part A). The press release should be ‘newsworthy’ and correctly follow the formatting rules for this type of written communication.
Pre-Written Pages: 11
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