Case Study, Marketing Expanding the Oral Care Group in India

Case Study, Marketing Expanding the Oral Care Group in India

Case Study, Marketing Expanding the Oral Care Group in India

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Case Study, Marketing Expanding the Oral Care Group in India Include a company SWOT analysis (List them in schedule first) Clearly identify the central strategic issue(s) facing the company. Remember to focus on marketing strategy and not the immediate short term problems that might be presented by the case writer. Identify and analyze alternative strategic marketing courses of action available to the firm. Ensure that you use the numbers presented in the case effectively. You must analyze the marketing data provided by the case writer. Choose the most appropriate strategic marketing course of action for the firm and identify how this will be implemented

Remember to think critically in analyzing these cases. Dont necessarily accept what the author tells you as absolutely correct and dont look for the easy or conventional solution. Be creative, find the strategy that gives the company a sustainable, competitive advantage.

 

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