construct a strategic recommendation document for Bimbo going forward, at the time frame of the Corporate Social Responsibility case
The written assignment utilizes the two cases on Grupo Bimbo. The two cases together highlights the importance of balance between a firm’s international growth strategy and the implementation of its values and culture. Your task is to construct a strategic recommendation document for Bimbo going forward, at the time frame of the Corporate Social Responsibility case. The second case is given as additional information on Bimbo’s operations in various countries. Key things you may consider in constructing the case recommendation
First, on the business side, balancing between local dominance and international expansion is the key strategic issue that Bimbo is facing. internationalization of
Bimbo’s business was obviously important for its growth strategy. In addition to increasing its presence at its key markets in the US and Latin America, penetrating new markets such as China is also important. A key part of this is international profitability, which was still lagging behind its domestic one. Having said that, the local dominance in its domestic and Latin America markets serve as a key strength of the company.
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