Assignment: Write a 1750 words essay critically evaluating Kodak using the Key frameworks of Global Business. Case Study: Kodak Word Limit; 1750 max Farmeworks; International business trade theories (Legal, political, cultural, economics), FDI ( Greenfield, JVs, Franchising), Marketing (4ps etc), Strategy (SWOT, Value Chain, Porter generic, Bowmans clock, Ansoff) Reference Style ; Harvard Style Hand in Date; 27/03/2014 UG Reception 4 pm and soft copy using Turnit in Guidelines; Use the theories and frame works of International business as analytic lens to explain the polices of Kodak Case Study for Course work 1 is available on moodle.
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