Case analysis for Lego company

Case analysis for Lego company

Case analysis for Lego company

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Case analysis for business class- -LEGO (A): The Crisis As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jorgen Vig Knudstorp, LEGO’s young and newly appointed CEO, must size up changes in the toy industry, learn from the company’s recent moves, and craft a strategy that will put LEGO back on track. Related Reading: Ch. 12 Strategic Leadership, prior reading as appropriate.( strategy managerment competitiveness & lobolization, Hitt, ireland& Hoskisson 11 edition book )

 

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