The Campaign Document MUST contain the following elements: 1. Campaign Plan � this major part of your assignment will be split into sections (eg: Analysis / Awareness, Aims / Objectives, Strategy, Publics / Audiences, Messages, Tactics, Media, Implementation, Evaluation) 2. Budget (�30,000) WHERE IS IT 3. Time-plan >>> WHERE IT IT 4. Press Release suitable for a local paper launching the campaign WHERE IS IT 5. A news image idea
MARKING CRITERIA>>>WHERE IS IT Clear analysis of PR issues for the campaign Evidence of significant research Use of theory to support recommendations Clear, relevant objectives Appropriate list of stakeholders with analysis Appropriate categorisation of publics Well laid out in business like style Well written in appropriate style Appropriate tactical recommendations Creative, newsworthy approach Includes strong media relations section Understanding of new digital techniques Well written press release with a strong news angle Creative news
image idea with a newsworthy angle
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