The BMW Group is the world’s sole manufacturer of cars and motorcycles that makes products of exceptional quality and outstanding features.BMW designs and manufactures cars according to customer requirements for its marketing segmentation. This includes the customer’s tastes or preferences in cars, his status or standing in society or the community and his level of income to afford that specific product. BMW targets those customers who are loyal, i.e. repeat customers and those who can discern the value of the product. Towards this BMW has made it segmentation quite easy by having different engines for its products. This enables the customer to choose the type of engine that he/she prefers or requires because the price each engine is different from the other
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