Action Plan for my Thesis Project Conduct Background Research Resarch the ownership structure – Sole Proprietorship Market Research Identify my customers Identify my competitors Identify market trends Business Plan Writing Company Overview and Executive Summary. My Sneaker Store (KicksFly) would primarily focus on the sale and marketing of quality shoes from famous brands such as Nike, Adidas, and New Balance etc. The store will also sale of Chinese Shoes suck like Li-Ning which have huge market demand due to their relative low cost and meeting latest trend. The sneaker store would cater to the footwear demand for men, women. It would be a proprietary firm that would share its profit with its employees which would serve as major incentive for higher performance. To meet the industry challenge, it would strive for leadership market position through innovative market schemes and cost differentiation. The business would be insured through proper risk assessment. The initial cost would be met through local development agency, bank loan and personal contribution. SWOT Analysis Product Development. Franchise Dealer in Nike, Adidas, and New Balance, etc. Chinese shoes Market Analysis Market Size (Current and Future) Market Trends Market Growth Rate Market Profitability Distribution Channels (Online and retail store) Key Success Factors Target Market The Competition Main Competitors – Concepts, Bodega (These two store located in Boston, MA) Indirect Competitors – Supreme, Undefeated.Inc (Online Store) Marketing Plan Online Marketing Plan Social Media Marketing Plan Retail Marketing Plan Financial Plan Budget Cash Flow 8. Business Development
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