Conduct a market research and create a plan on the basis of the business summary
you created last week. (see attachment)
Your research should include the following:
• Details with respect to the segments of the market your business will address, i.e.,
the demographics of the area that will support your target client.
• A description of the services the business will offer. This can be detailed enough to
explain how sample boards will be constructed.
• How services and/or products will be priced.
• The need for the firm’s services in the community, including the number of
• As much information as possible about known competition.
• The details of existing sales for this kind of firm in the community.
• A description of any industry or local trends that might affect the success of the
• The kinds of advertising and promotional activities you will use to support your
Pre-Written Pages: 2
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