Therefore this is to be used as a reference/guide only. It is not designed for students to “copy and paste” this example. The Student should conduct an independent investigation on the layout and decide upon the contents based on their business issue, approach, and information requirements. Students should always ensure that the content of their submission meets the all of the stated requirements (content and layout) as outlined in the formal Assessment Brief. Students should not only take note of the commentary provided in the Marketing Criteria but also the weighting of the allocated marks to each section, to ensure they are fully aware of the importance of each section- as the weighting is an indication of the depth required in your response. Should avoid combining/omitting sections stated in the Brief – you may think they are the same thing – but they are not – and you should seek clarity. Furthermore, if the section is not provided then, corresponding marks cannot be allocated.
Pre-Written Pages: 7
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