Read the following scripture and answer the questions about how its lessons pertain to marketing. Wants and Needs
Philippians 4:19 (NIV) And my God will meet all your needs according to the riches of his glory in Christ Jesus. God knows what is best for us, separating our true needs from our worldly wants. Marketers are often expected to cater to consumer wants and turn them into needs in consumers’ minds. Why is “turning wants into needs” not always the prudent course for Christian marketers? How can marketers be godly in determining and fulfilling true needs
for consumers, using both their marketing expertise and Christian learning?
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