Business Decision Making Outcome 1: Be able to use a variety of sources for the collection of data, both primary and secondary Outcome 2: Understand a range of techniques to analyze data effectively for business purposes Outcome 3: Be able to produce information in appropriate formats for decision making in an organizational context Outcome 4: Be able to use software generated information to make decisions in an organization Your assignment consists of two tasks for
you to complete. Task 1 will include two parts. Part 1 is scenario based and asks you to prepare a professional report based on your market findings. In Part 2 of the Task 1, you will need to discuss various Management Information Systems (MIS). Task 2 will be based on three time-constrained activities (TCAs). TASK 1, Part 1 – Individual business report Scenario: Aswaaq Grocery Ltd In business, good decision making requires effective use of information. A Sales Director of Grocery Ltd, the recently established mass retail business in Dubai (Aswaaq), seeks information on the grocery market in Dubai in order to make several important business decisions. He appointed you as his consultant to analyze relevant market data/ information and deliver a professional report based on your findings. Grocery Ltd operate several grocery stores in Dubai; all stores were established four years ago. During the past two years the company’s turnover was growing at rates below the market average. The Sales Director is convinced that the major problem is inability of Grocery Ltd to build customer loyalty. The grocery stores offer a wide variety of food and non-food merchandise and are located in the mid-income residential neighborhoods where other competing stores also operate. Grocery Ltd do not currently run any discount or loyalty programs. The Sales Director proposes the launch of private label foods (store brands) and home delivery shopping option.
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