General Guidance This assessment requires you to select a topic in branding: • Brand extension • Brand revitalisation• Managing corporate brand reputation • Managing brands over geographic boundaries• Impact of digitisation on brand management Write a short critical academic literature review on the topic chosen. Develop one or two brand case studies to consider brand performance and compare theory to practice in this area. Identify areas for further research and offer your own original model or guidelines in this area. You should begin by defining the area and including a mind-map of the key themes/authors in the literature. Your review needs to do more than discuss the views of leading writers in the area you have chosen (with a focus on journal articles, at least 10). You have to critically appraise the literature and contribute your own views, both on areas for further research and
recommendations for improving brand performance. Ideally you should develop your own model as a contribution to the brand management literature. You should fully reference your report using Harvard style and include word count on your front sheet. More detailed assessment criteria can be seen on the grade sheet and level 5 grade criteria
This assessment requires you to select one of the areas of branding listed , undertake a literature review of that topic area, then develop one or two brand case studies to consider brand performance and compare theory to practice in this area. Identify areas for further research and offer your own original guidelines or model this area. Ideally you should develop your own model as a contribution to the brand management literature!!!!!! ( develop own model) very important!!!!! (HOW TO ORGNANIZE IT) Identify topic area for study Start to gather articles and company case studies Undertake literature review to identify and evaluate key issues/findings Identify suitable brand(s) to illustrate key issues/findings, and evaluate brands performance in those areas State the conclusions and recommendations in terms of ‘areas for further research, ‘practical solutions’ and ‘new model’ for Brand Management practice. YOU should incldue concept map as well!!!!!! i will provide every relative files to you !! pls
read every files carefully !!!!
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