Brand equity

Brand equity

Order Details

 Search for an article from a reliable source relating to brand equity of a company currently in business.  Summarize the way the company is using brand equity to enhance the value and profitability of the company.  What recommendation would you give the company if you were hired to enhance their brand equity?  In your replies, discuss whether you agree or disagree with the summary or recommendation of others’ postings?  Include the reference to your article at the bottom of your post

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