Healthcare Planning and MarketingAssessment of the external environment effecting a healthcare organization.Healthcare organization: You can choose from UCDavis Medical Center OR Sutter Health in the Sacramento vicinity.Purpose: To develop skills for understanding the environmental relationships between various health organizations and their stakeholders. Required to prepare a report on the External Environmental Factors that affect a healthcare organization’s delivery of care and marketing. Select a health care provider organization in the local community, preferably a hospital or physician group practice. Conduct an external environmental assessment for the organization. Be sure to cover all the basic categories of environmental factors. Such as, and not limiting to:- annual report-what are they doing for the community-values-what do they specialize in?-One graph depicting analysis. Draw a diagram showing the environmental forces you have identified and the
interrelationships among them and with the organization. (This graph is important.)
When you have completed the assessment, make a note of at least five apparent threats that are facing the organization as well as at least five opportunities The organization will probably need to respond to the threats to maintain its mission and ensure success. It may take advantage of the opportunities to maximize its accomplishments.
Pre-Written Pages: 4
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