applying the five forces framework that shape strategy

applying the five forces framework that shape strategy

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Purpose: The primary goals of this assignment are: (a) to perform a thoughtful of Five Forces analysis, (b) to link the analysis to recent historical Industry profitability data, and (c) to explain your analysis and conclusions in a concise 1-page memo. Please complete the analyses by drawing on your understanding of the article, ““The Five Competitive Forces That Shape Strategy,” by Michael E. Porter and our related discussions in class. Feel free to use bullet points on the slides, but be sure to write your memo carefully in professional business English, and to check grammar & word usage!   Content: To complete the assignment, please complete the following steps: (1) Choose a public company and think carefully about how to define its industry. a. Defining your firm’s industry requires careful consideration. For example, both the US Air Force and Southwest fly people in airplanes. But we would not consider them as competitors in the same industry. The best heuristic to use to define an industry is to define it based on firms that sell similar products and are exposed to similar buyers and suppliers. (This will ensure that the Five Forces acts in fairly similar ways across firms in the industry.) There is no perfect definition for each industry, but take care in thinking over your definition and be sure not to simply accept “off-the-shelf” solutions like those in Hoovers or Yahoo Finance.

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