Advertising and Promotion: Assignment #3

Advertising and Promotion: Assignment #3

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It is often said that psycho-graphics were invented to overcome the weaknesses of demographic information for describing target segments. What unique information can psycho-graphics provide that would be of
special value to marketers?  Cite a few examples of current advertising campaigns that clearly rely on psycho-graphics information and segmentation of their target audience. Detail how you think they have leveraged this information in
order to make their campaign more effective.

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