When a company creates a commercial, their main focus is to get their product or whatever they are advertising to sell. Different methods are employed to draw the viewers being targeted to purchase a product. Audi’s commercial connect personally with the interview by creating a storyline for their audience to immerse themselves in and experience the thrill of what it would feel like to drive an Audi. In their 2013 Super Bowl Commercial “Prom” Audi displays how a dateless young man going to prom, gives a confidence boost when his dad leaves him to drive his Audi S6. When the immature man, parks in the principals spot and boldly lands a kiss along the prom queen without regard for the consequences, Audi further defines its tag line of bravery.
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