Assignment #1: The Competitive Environment Please review the video tutorials in the learning activities area before proceeding.This will be another step in starting work on your Final Project: Review the scenario Tim’s Coffee Shoppe. You will begin to create the foundation for your Final Project marketing plan.
•Describe the competitive environment based on your CPM you did previously.
•Read the customer surveys in Tim’s file cabinet in the Unit 9 simulation.
•Discuss how you would revise the 4 P’s of marketing for Tim’s based
on the above information and how it will impact Tim’s marketing
Review the Product Life Cycle here. You may also use the Internet as a resource.
Then describe the product life cycle for one of the following using no fewer than 300 words.
1.A consumer product, for example a newspaper.
2.A cell phone, for example the iPhone.
3.A new car, for example the Jeep Wrangler.
4.Choose a product that you use.
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