AB299-Unit5-Assignment

AB299-Unit5-Assignment

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Assignment #1: The Competitive Environment Please review the video tutorials in the learning activities area before proceeding.This will be another step in starting work on your Final Project: Review the scenario Tim’s Coffee Shoppe. You will begin to create the foundation for your Final Project marketing plan.

Checklist:

•Describe the competitive environment based on your CPM you did previously.
•Read the customer surveys in Tim’s file cabinet in the Unit 9 simulation.
•Discuss how you would revise the 4 P’s of marketing for Tim’s based
on the above information and how it will impact Tim’s marketing
strategy.

Review the Product Life Cycle here. You may also use the Internet as a resource.

Then describe the product life cycle for one of the following using no fewer than 300 words.

1.A consumer product, for example a newspaper.
2.A cell phone, for example the iPhone.
3.A new car, for example the Jeep Wrangler.
4.Choose a product that you use.

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