A dissertation report on the below research objectives:
• To identify via a critical review of the consumer perception of online retail service quality
o Consumer perception of the online retail service quality in India.
o Consumer perception of the online retail service quality in UK.
• Analyse the various dimensions consumers would consider in the assessment of the quality of online retailers.
• Critically assess the various innovative retailing strategies being implemented by online retailers in the UK market to improve customers’ perception.
• Recommend with emphasis on how effectively these strategies can be implemented in Indian online retail industry.
Pre-Written Pages: 22
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