A CASE OF RESEARCH DESIGN ALTERNATIVES AND QUALITATIVE RESEARCH.

A CASE OF RESEARCH DESIGN ALTERNATIVES AND QUALITATIVE RESEARCH.

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A tire store chain is concerned that women have concerns about bringing their cars to tire stores which are typically dominated by men—both as employees and customers. What type of research would you conduct to determine if this concern is prevalent among female drivers?  Deliverable: 1 page typed answer—- which addresses the target
audience. Defend your approach. NOTE: your assignment is NOT to develop a questionnaire— but to come up with a relevant research design. Your answer must demonstrate your understanding of the concepts covered in this topic.

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